Privacy policy

We know naru handles deeply personal information: your goals, your patterns, and your commitments to yourself. We wrote this document with the user in mind and intentionally used plain language. If anything is unclear, please email us.

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What we collect

• Your email address when you sign up
• As you engage with the app: the content of your conversations with naru. This includes your goals, reflections, and commitments. This is the core of what makes naru useful.
• Your phone number, if you opt in to receive SMS notifications.
• Basic usage data such as session timestamps and feature interactions.

What we do not do

• We do not sell your data to anyone.
• We do not use your conversations to train AI models.
• We do not build behavioral profiles for the purpose of advertising.
• We do not share your information with third parties except as strictly necessary to operate the service.
• We do not share your mobile opt-in data or phone number with third parties for marketing purposes under any circumstances.

How your data is used

• Your conversations are stored so naru can remember your goals and patterns across sessions.
• We may analyze aggregate, anonymized usage patterns to improve the product. This never involves reading individual conversations.
• Your email is used to communicate about naru: we may send product updates and occasional notes from the team. You can unsubscribe at any time.

Data retention and deletion

• You can delete your account and all associated data at any time. When you delete, we delete within 30 days.
• We don't hold onto your data after you've asked us not to.

Security

• Your data is encrypted in transit and at rest. We use reputable infrastructure providers with their own rigorous security practices.
• We operate on a principle of minimal access: only the people who absolutely need to see data to do their job can see it.
• If there's ever a breach that affects your data, we'll tell you promptly and clearly.

Your rights

• You have the right to access a copy of your data, correct inaccuracies, and delete everything.
• If you're in the EU or UK, you have additional rights under GDPR/UK GDPR, including the right to data portability and to lodge a complaint with a supervisory authority.
• To exercise any of these rights, email us at hi@heynaru.com.

Changes to this policy

• If we make material changes, we'll notify you by email before they take effect.
• We won't bury changes in a re-dated document. Meaningful changes get a real explanation.

SMS messaging and mobile information

• If you opt in to receive SMS notifications from naru, we collect your mobile phone number solely for the purpose of sending you account-related notifications and reminders you have requested.
• Your mobile phone number and any data obtained as part of your SMS opt-in will never be shared with or sold to third parties or affiliates for marketing or promotional purposes.
• We do not use your mobile information for any purpose other than delivering the SMS messages you have consented to receive.
• You may receive up to ~7 messages per week; this varies based on your notification preferences. Message and data rates may apply depending on your mobile carrier plan.
• You can opt out of SMS notifications at any time by replying STOP to any message or by updating your preferences in the app. Reply HELP for assistance.
• Standard carriers supported. Carriers are not liable for delayed or undelivered messages.